Hello
The change to buyer behaviour has meant we need to engage differently, we can't sit back and wait, we need to engage with people in places they "hang out". For the B2B salesperson, perhaps more so than the B2C salesperson - LinkedIn is the place to be.
Tom and Paul walked us through a defined process to look at ways to identify the right people, build trust with them and then, in a very targeted way - to engage with them.
Submit the form on this page to access the presentation from our
6th March, 2014 Marketing Automation Meetup.
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